Scranton Design Inspiration

1. All logos should use vector art.
Vector graphics are geometrical shapes that are based on Mathematical equations. This allows the shapes and text in the logo to be blown up or shrunk down without compromising their quality (ex: getting blurry or distorted). Therefore, you can use the same logo on a business card and a billboard without sacrificing detail or quality. A common file extension for vector art is .EPS so you should ask for your logo in this format upon its completion.

2. Logos should utilize as few colors as possible to establish the identity of the company.
Color is important to the brand recognition, but should not be an integral component to the logo design. Depending on color to distinguish your brand is a very risky chance to take. What if the logo is faxed or photocopied? Will your logo maintain your company’s image accurately in this situation? For this reason, many designers will show you the logo concept in black and white, before they add color. This is a good idea to do, so you know that you are happy with the other important elements of the design before adding the color.

3. Logos should not contain any gradients as a major design feature.
BUT — If your heart is set on creating a logo using gradients, I would suggest making a “web” version of your logo, and another version of the logo without using the gradients to use in your print materials. Gradients, if/when used, should not make-or-break your logo. It should convey the same message whether or not the gradients or color is used.

4. Logos should be functional for many different uses.
It should be able to maintain it’s integrity when printed very large or very small. Also, think of the various fabrics or materials your logo may be printed on in the future (such as clothing, pens, coffee mugs, hats, etc). The shape of the product may distort your logo. Will it still be recognizable in those situations?

5. Add a Tagline to your logo to increase memorability and clarity.
A tagline can be added to a logo to create a memorable phrase that will some up the tone of a brand or product, or to reinforce your audience’s memory of your company.If your company name needs a bit of explaining, a tagline is a good way to ensure that your customers know exactly what your company is, what you do, and what it can do for them.

6. Your logo should be Unique and Memorable.
The most important aspect of logo design is making it unique and memorable. It doesn’t necessarily have to be complex or flashy to attract your customers’ attention. In fact, many of the best designed logos are very simple, while still being extremely memorable (ex: McDonald’s, Nike, FedEx).

Guidelines
In addition to the elements outlined above, there are several guidelines for logo design which many people would consider to be common sense. For example, a logo should not feature the face of a person that is still alive. Additionally, a logo should never include imagery that could be classified as culturally sensitive. This could range from national flags to religious icons. Finally, a quality logo design will never rely on photography, clipart or other forms of complex imagery.

Thanks for Reading about our logo design tips and tricks!
Amy Fedele, Creative Director
BullzeyeDesign.com